Adidas: Grassroots Leadership with ReeCee Hollans
Brand
Date
Sep 2022
Description
Adidas spotlights community-centric basketball culture in this documentary-style film, featuring ReeCee Hollans. The narrative explores the role of the sport as both a personal refuge and a social anchor, grounded in the reality of local training environments. Produced by Invisible Collective with creative direction from HappyLucky, the project utilizes live-action technique to capture candid athlete perspectives. The aesthetic relies on natural light and clean framing, with multi-panel compositions that visually connect training sessions on the court to intimate, off-court interviews.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Burnt Orange
Pure White
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.