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Adidas

Global Women In Power - London
Brand
Adidas
ProjectGlobal Women In Power - London
Date

Jun 2026

Description

Adidas centers its latest sportswear campaign, Global Women In Power, on the intersection of movement and personal expression. Filmed within an indoor sports facility, the commercial features a mix of soccer and choreographed exercise, set against a backdrop of vibrant, multi-colored panels. The project leans into a high-energy aesthetic, utilizing saturated tones and neon lighting to emphasize the graphic elements of the collection. Produced by GREATERGOOD, the piece employs fast-paced editing, split screens, and deliberate slow motion to frame the action. The choreography and transitions underscore the kinetic nature of the apparel, highlighting the functional and stylistic range of the featured gear through a dynamic, live-action approach.

Style

Vertical, Commercial, Action, Saturated, Neon

Techniques

Slow motion

Industries

Sportswear

Background

Sports Venue

Context

Advertising Campaign

Associated creatives

GREATERGOOD
GREATERGOODProduction
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