Adidas: Global Women In Power - London
Brand
Date
Jun 2026
Description
Adidas spotlights movement and athletic expression in this Global Women In Power campaign. The commercial highlights a range of sportswear and accessories through a series of energetic scenes, moving between high-intensity training and technical soccer drills. Directed by the team at GREATERGOOD, the production utilizes fast-paced editing and dynamic camera angles to capture the action. The aesthetic leans into a high-contrast look, using neon lighting and saturated color palettes to define the visual space of the indoor facility.
Style
Vertical, Commercial, Action, Saturated, Neon
Techniques
Slow motion
Industries
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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