Adidas: Free Throw

Brand

Date

Oct 2024

Description

Adidas presents 'Free Throw,' a cinematic commercial spot focused on the high-stakes intensity of competitive basketball. The narrative follows a young athlete preparing for a pivotal moment on court, set against the atmospheric backdrop of a crowded gymnasium. Developed by agency Opinionated with production by Radical Media, the project utilizes live-action technique and slow motion to heighten the tension of the scene. The visual execution is defined by clean framing and warm, cinematic lighting, with additional post-production support provided by Final Cut US, Framestore New York, and Company 3 New York. Audio elements were composed and refined by the team at Machine.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Slow motion

Industries

Football (American)

Color

Pure White

Navy

Crimson

Background

Sports Venue