Adidas: Channel Surfing
Brand
Date
Jan 2020
Description
Channel Surfing for Adidas is a dynamic commercial project that cycles through a series of vignettes. The narrative connects disparate scenes, from a man in a vintage studio to split-screen telephone conversations and a painter focused at a workbench. Leaning into a 1980s aesthetic, the production utilizes VHS and lo-fi textures combined with cinematic framing. The sequence pivots through television static and vintage broadcast elements, eventually focusing on the product under dramatic lighting. Sound design for the project is provided by Wave Studios NY.
Style
Horizontal, Cinematic, 1980s
Techniques
VHS / lo-fi
Industries
Color
Burgundy
Pure White
Context
TVC / TV Commercial
Associated creatives
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