Adidas: Breaking Barriers
Brand
Date
Mar 2024
Description
Adidas explores the intersection of sports culture and broadcast history in 'Breaking Barriers.' This commercial production shifts between sleek, professional videography and a textured, retro aesthetic, utilizing television screen scan lines to evoke a sense of heritage broadcasting. Produced by STADIUM, the film centers on a sports broadcasting studio environment. The project leans into a live-action technique, juxtaposing close-up athlete portraiture with vintage monitor displays and broadcast-style graphics to define its visual rhythm.
Style
Horizontal, Commercial, Action, Clean
Techniques
VHS / lo-fi
Industries
Color
Pure White
Jet Black
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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