Adidas: Boost 2 Energy Running
Brand
Date
Aug 2023
Description
This commercial campaign for Adidas, titled Boost 2 Energy Running, documents a group of runners navigating urban city streets after dark. The piece leverages high-energy, live-action footage to showcase the performance footwear and athletic apparel within a nighttime environment. Produced by ALTERED.LA, the project emphasizes motion and atmosphere through dynamic framing. The visual narrative focuses on the intersection of sport and urban landscapes, utilizing street illumination and a dark aesthetic to define the product's presence in an active city setting.
Style
Horizontal, Commercial
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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