Adidas: Adizero Jalen Ramsey
Brand
Date
Jun 2022
Description
Adidas spotlights the performance capabilities of the Adizero line in this commercial featuring professional athlete Jalen Ramsey. Captured on an outdoor sports field, the film follows Ramsey through a series of training drills that highlight the technical features of his athletic apparel and cleats. The production, handled by Stadium, utilizes a live-action technique to translate the high-intensity nature of the drills. The work leans into a natural daylight aesthetic, maintaining a clean, motion-focused perspective on the equipment in action.
Style
Horizontal, Commercial
Industries
Color
Pure White
Navy
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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