ADGM Sonic Identity: Path to Forward
Brand
Date
Dec 2024
Description
ADGM introduces its new sonic identity, Path to Forward, through a refined motion graphics campaign. The execution centers on an animated blue vertical line that shifts and evolves into the brand's symmetrical icon, reinforcing a sense of precision and forward momentum. Set against a minimalist white background, the animation highlights the corporate lettering in both English and Arabic. Sound and music production were provided by WithFeeling, grounding the visual identity in a distinct auditory framework that complements the piece's clean, corporate aesthetic.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Motion Graphics
Industries
Color
Cobalt
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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