ADGM Sonic Identity
Path to Forward
Brand
ProjectPath to Forward
Date
Dec 2024
Description
ADGM Sonic Identity explores new brand positioning through its latest motion graphics project, Path to Forward. The piece focuses on the evolution of corporate iconography, beginning with an animated blue vertical line that shifts and bifurcates into a symmetrical brand mark. Featuring a minimalist aesthetic and precise vector line work, the animation maintains a clinical, modern tone across a clean white backdrop. The sequence concludes by anchoring the ADGM corporate lettering alongside the project title, with sound design and music production provided by WithFeeling.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Motion Graphics
Industries
Banking
Color
Cobalt
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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