ABC Australia
The Role of a Lifetime
Jan 2025
ABC Australia presents 'The Role of a Lifetime,' a promotional campaign for broadcast media that utilises surreal compositional elements to frame its subjects. Captured by photographer Juli Balla, the imagery places two individuals waist-deep in water against a vibrant teal-green studio backdrop, surrounded by floating everyday items including lunchboxes and personal technology. The set design, orchestrated by Phillip Skelton, emphasises a clean, commercial aesthetic. Soft, even lighting draws out the characters' expressions while the inclusion of floating objects creates a distinct visual narrative through the use of clean, commercial photography and integrated VFX techniques.
Horizontal, Commercial, Clean
Broadcast & TV Networks
Advertising Campaign
