2XU
2XU - Performance. Redefined
Brand
Project2XU - Performance. Redefined
Date
Mar 2026
Description
2XU explores the intersection of movement and intensity in the campaign, Performance. Redefined. The film highlights the brand's commitment to fitness through a series of sequences featuring athletes across gym and track environments. Shot with a focus on action and moody lighting, the piece utilizes live-action technique and slow motion to capture the mechanics of high-performance training. The project was produced by Beagle & Hound Studios, who also provided direction and cinematography.
Style
Horizontal, Commercial, Action, Moody
Techniques
Slow motion
Industries
Fitness
Color
Jet Black
Pure White
Navy
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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