2XU: 2XU - Performance. Redefined
Brand
Date
Mar 2026
Description
2XU presents Performance. Redefined, a commercial project focusing on the brand's latest apparel range within the fitness and sports industry. The production leans into a high-energy aesthetic, documenting athletes through intense training sessions including weightlifting, rowing, and outdoor sprinting. The film utilizes moody shadows and deliberate slow motion to highlight the movement and texture of the athletic gear. Produced by Beagle & Hound Studios, the narrative centers on technical precision and performance, captured through a dynamic live-action technique.
Style
Horizontal, Commercial, Action, Moody
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Navy
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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