10 Magazine Deutsch

Jul 2026

In Nunchi, an evocative fashion editorial for 10 Magazine Deutsch, creative director John Yonatan Jacoby and photographer Kim Yoonwoo masterfully explore the quiet tension between human presence and the urban landscape. By grounding the spread in the nuanced concept of nunchi—the subtle art of gauging others' thoughts and feelings—the team captures a sense of introspective stillness amidst the relentless pace of city life. Model Seungmin We serves as the perfect conduit for this mood, moving through a series of carefully curated outdoor environments that bridge the gap between industrial grit and high-fashion serenity. The visual narrative relies heavily on soft, diffused natural light, which harmonizes the project's varied textures, from heavily distressed, hole-riddled knitwear and sculptural, avant-garde footwear to the sharp, clean lines of tailored blazers and crisp collared shirts. This interplay of light and shadow elevates each editorial portrait, turning candid moments into refined, documentary-style observations. By juxtaposing structural elements like concrete railings and brick walls against the fluidity of the subject's posture, the work channels a distinctive, minimalist aesthetic. This project not only highlights the evolution of modern styling but also demonstrates how a thoughtful approach to lifestyle photography can transform an urban backdrop into an intimate, high-concept visual story that feels both contemporary and deeply grounded in human emotion.

Editorial, Editorial, Vertical, Vertical, Lifestyle, Lifestyle, Lifestyle

Natural light