0-93. Lab

Jun 2020

The brand identity for 0-93. Lab is a masterclass in editorial minimalism, seamlessly bridging the gap between professional corporate aesthetic and raw, creative studio culture. By utilizing a high-key lighting palette and a distinct, high-contrast color scheme of clinical white and bold red, the project establishes a modern visual language that feels both institutional and deeply personal. The identity work, spearheaded by graphic designer Thomas Hervé, centers on precise typographic alignment and clean layouts that reflect a sophisticated, direct approach to communication. This is further elevated by the photography of Jeanne Le Louarn, who captures the subjects in a series of intimate, cinematic portraits. These images, which often feature hands at work or delicate tailoring details, lean into a live-action technique that emphasizes the tactile nature of the brand’s design workshops. Whether presented through a polished digital web interface or tangible business collateral, the identity employs strategic negative space to ensure that the message remains the primary focus. By grounding the brand in both Paris-based professional rigor and the creative, experimental energy of its design process, the team has successfully crafted a cohesive visual system that is as intellectually grounded as it is visually striking. The resulting look is sharp, professional, and undeniably contemporary, perfectly positioning 0-93. Lab as a forward-thinking institution within the competitive landscape of creative education and design services.

Editorial, Commercial

Typography