Bio
Yousef is an award-winning director renowned for his captivating and surreal music videos and commercials, often described as “wonderfully weird.” Over the past two years, his unique ability to blend comedy with magical realism—infused with a touch of the absurd—has garnered him both industry acclaim and national recognition. Based in Manchester, UK, Yousef specializes in VFX-driven magical realism that strikes a delicate balance between fantastical and grounded. His work presents a vivid portrayal of real life interwoven with surreal elements, all while maintaining a witty and engaging narrative. With a distinctive flair, Yousef skillfully conveys messages in his films that are refreshing and unpredictable, steering clear of the clichéd and overly commercialized. His innovative campaign for BBC iPlayer received widespread praise, while his hallucinatory music video for Piero Pirupa’s "Braindead" not only won a Wood Pencil for Music Video: Concept at the D&AD Awards but also earned spots on the shortlists for the Young Director’s Award and the UK Music Video Awards. Additionally, his striking advertisement for Old Spice, “Curls Are Cool,” was honored as a Webby Winner in the Experimental & Weird category. Beyond the realm of film, Yousef is also a talented designer and art director, crafting stunning visuals for major-label album and single campaigns. His impressive portfolio includes collaborations with acclaimed artists such as Michael Kiwanuka, Wretch 32, Dizzee Rascal, Devlin, Yizzy, Gregory Porter, and Sway. With a diverse skill set and an unwavering commitment to creativity, Yousef continues to redefine the boundaries of visual storytelling.