Superficial

Superficial is a pioneering art and design studio that boldly reimagines the intersection of fashion and culture within the boundless realms of digital innovation. Founded by visionary New York-based digital artists and creative directors Belinda Chen and Andrew Kupresanin, the studio masterfully fuses art direction, CGI, and coding to craft immersive visual experiences that transport audiences into elevated digital realities. Renowned for their eclectic output, Superficial harnesses their forward-thinking aesthetics across a diverse array of projects, including dynamic campaigns, captivating immersive experiences, augmented reality installations, architectural media facades, and fashion films. Their collaborations with prestigious brands such as Adidas, Estee Lauder, Louis Vuitton, PUMA, and TikTok, alongside esteemed cultural institutions like the Odunpazarı Modern Museum and The Museum at FIT, underscore their impactful presence in the contemporary art landscape. In 2019, Superficial took a significant step in the evolution of digital fashion by launching The Virtual Fashion Archive, an innovative online platform dedicated to reinterpreting archival fashion through the lens of new virtual possibilities. This initiative reflects their commitment to pushing creative boundaries and exploring the future of fashion in an increasingly digital world.