Roxy Jacenko

Bio

Entrepreneur, influencer, brand ambassador, speaker, writer, TV personality - whatever title you assign to Roxy Jacenko, you can be assured of one thing: if Roxy’s doing it, she’s going all in. Half measures and ‘good enough’ simply don’t exist in her world. Roxy is widely known for her unconventional business approach, rooted in street smarts and fierce determination. Her ability to stand out comes from her willingness to think differently, challenge norms, and constantly innovate—an approach that seamlessly reflects in her content and brand partnerships. Why? Roxy understands the importance of not only keeping up with trends but predicting and creating them, a mindset that has consistently fuelled her personal success and the success of her collaborations. As a content creator, Roxy is simultaneously aspirational and candid. She seamlessly switches from creating content that wouldn’t look out of place in an editorial to answering questions and engaging with her audience in a raw and personal way —sharing everything from fashion and beauty finds to travel, motherhood, health, fitness, and business. With her innate ability to spot emerging trends and a deep understanding of consumer behaviour, Roxy gives the brands she works with an undeniable need-it factor.