Bio
Rogier Smalhout is a dynamic creative force and the visionary co- of the renowned Appelsap Fresh Music Festival. With a rich background in advertising, Rogier began his career as an Art Director at UbachsWisbrun and …,staat, where he honed his skills before launching his own innovative creative agency, Hong Kong Amsterdam. Today, he stands as a multi-disciplinary director and artist, collaborating with a diverse array of international clients and agencies. Rogier’s artistic expression is deeply rooted in his passion for Hip-Hop culture, which informs his distinctive visual language. He is captivated by the power of film as a medium for communication, and his work is characterized by a strong emphasis on street aesthetics and immersive storytelling. Embracing the role of a “curator of visual culture,” Rogier skillfully channels his extensive experience into his directing endeavors, crafting atmospheric pieces that resonate with audiences around the globe.