Robert Ascroft

**Robert Ascroft: A Visionary Photographer and Multimedia Artist** Robert Ascroft is an acclaimed photographer and multimedia artist, celebrated for crafting sensorial and cinematic experiences that resonate deeply with audiences. Renowned as one of the most sought-after photographers in contemporary visual culture, Ascroft traverses a diverse array of genres, including Entertainment Key Art, Celebrity Portraiture, Sports, Fine Art, Fashion, Beauty, and Advertising. His signature style features richly cinematic lighting, characterized by meticulous precision and a unique ability to capture intimate moments that linger in the viewer's mind. Creating a welcoming and professional atmosphere on set, Ascroft has garnered the trust and admiration of numerous global brands. His impressive portfolio includes collaborations with industry titans such as Netflix, Hulu, Vanity Fair, Vogue, Rolling Stone, The New York Times, Harper’s Bazaar, Estée Lauder, Universal Music, SONY, Rolex, PUMA, Reebok, and Proenza Schouler, among many others. Hailing from Rochester, New York, Ascroft's early experiences at Kodak instilled in him a profound understanding of film production. This foundation propelled him to major creative hubs, including New York and Los Angeles, where he has produced captivating imagery for prestigious commercial and entertainment clients. When he isn't behind the lens, Ascroft immerses himself in music composition, blending his artistic passions. His multimedia project, *Intervals*, exemplifies this fusion, harmonizing custom-composed tracks with evocative photography. Ascroft’s commitment to building immersive sensory experiences is evident in his personal projects. In his striking work *MILK*, featuring HBO's *Westworld* star Angela Sarafyan, he ingeniously designed a glass enclosure filled with milk, showcasing the fluidity of Sarafyan's movements in a captivating and thought-provoking manner. Ascroft is hands-on in every aspect of his projects, from intricate set design to construction, ensuring a cohesive and immersive artistic vision. In addition to his commercial endeavors, Robert dedicates his spare time to collaborative projects with athletes, dancers, and fellow artists. Whether capturing an Olympian in a studio or photographing musicians in picturesque outdoor settings, his versatility is a hallmark of his artistic practice. Balancing life as a devoted family man, Ascroft splits his time between New York and Los Angeles while embracing opportunities to work on location across the globe.