Pip Edwards

Pip Edwards is the co-founder and creative director of Australian active streetwear label P.E. Nation and one of the country's most respected and influential fashion figures. ‍ Fashion was always an unconventional path for the Business/Law graduate, but Pip found her calling first at Ksubi, then Sass & Bide, before being appointed as design director of youth streetwear retailer General Pants Co. in 2012. ‍ Over the last decade, Pip has proven her keen eye for design, business leadership, personal appeal and her ability to move the market time and time again. ‍ Her trademark retro-tomboy style and healthy beachside lifestyle has become part of her personal brand, offering synergies for ambassadorships with The Estée Lauder Companies, Mercedes Benz Australia and Fluid Form Pilates.