Lula Cucchiara

Lula Cucchiara is a queer multidisciplinary Latinx artist, photographer and creative film director with a love for storytelling. Originally from Buenos Aires, Argentina, and having spent more than 15 years in New Zealand, Lula now calls Sydney home, bringing their diverse background to fresh horizons. Lula's portfolio features a diverse array of clients, including i-D, Vogue AU/USA, Adidas Global, The Face UK, Flybuys, BNZ, AMI insurance, Bio Oil, Jockey, Mercedes Benz, Kathmandu, Spark, and many more. Lula's unique creative essence shines through in their work, where they skillfully weave a dynamic tapestry of diversity and identity with a youthful lens. They like to celebrate a variety of cultures and perspectives that make up our world, with a primary focus on capturing genuine and unexpected moments and crafting authentic performances that deeply resonate with a broader audience. Lula also directed Film projects for Benee , Ladyhawke x The Broods, New Balance, Adidas, Bumble and her first feature documentary film - Fiona Clark: Unafraid which premiered at the New Zealand International Festival in 2021 and internationally at Inside Out Festival in Toronto 2022.