Luciana Val & Franco Musso

Luciana Val and Franco Musso, both hailing from Argentina, first crossed paths at the esteemed Fine Arts School in Buenos Aires, where their artistic journeys began. Upon graduating, they quickly immersed themselves in the vibrant art scene, participating in numerous exhibitions that laid the groundwork for their future endeavors. It was during this formative period that their fascination with photography blossomed, leading them to pivot towards the dynamic world of fashion. Their distinctive vision and innovative approach to both editorial and advertising work quickly garnered attention in Buenos Aires, establishing them as rising stars in the industry. In 2002, Val and Musso took a bold step, relocating to Paris, where their artistic prowess flourished. Their breakthrough moment came in 2004 when they were honored with the Photography Jury Grand Prix at the prestigious Hyères International Festival of Fashion and Photography. This accolade opened doors to collaborations with renowned an and American magazines and clients, further elevating their profile. Val and Musso's photography is characterized by an instinctual ability to create compelling narratives through fashion, still life, and portraiture. Their work embodies a modern elegance, seamlessly blending the language of classical photography with contemporary fashion. With a masterful use of light, they transform their images into mesmerizing compositions that resonate with timeless allure, capturing the imagination of audiences around the globe.