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Luca Finotti

Luca Finotti

Director
Creative Exchange Agency
New York

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Bio

Luca Finotti is a visionary Italian creative and film director renowned for his striking fashion films, which have captivated audiences for prestigious brands such as Nike, Versace, Dolce & Gabbana, Giorgio Armani, and Givenchy by Riccardo Tisci, among others. His work extends to collaborations with internationally acclaimed magazines, including Vogue Italy, Vogue China, Dazed & Confused, i-D Magazine, and Hercules Magazine, showcasing his ability to blend artistry with commercial appeal. Luca’s academic foundation in Marketing and Economy from the esteemed Luigi Bocconi University in Milan, paired with his cinematic studies at the New York Film Academy, equips him with a unique skill set that bridges traditional storytelling with the dynamic demands of social media. His approach to filmmaking begins with a compelling concept, meticulously researched to align with current trends, ensuring each film and campaign achieves global virality while providing an engaging, shareable experience in today’s digital landscape. His impressive portfolio features collaborations with a constellation of international stars, including Lady Gaga, Gigi Hadid, Monica Bellucci, and Janelle Monae, highlighting his ability to resonate with diverse audiences. Early in his career, Luca forged connections with influential figures such as Arianne Phillips, Nicola Formichetti, and Anna Dello Russo, further enriching his artistic perspective. Luca's recent project, #WeBelieveInThePowerOfLove for Nike, has garnered widespread acclaim, earning over 25 awards and official selections at film festivals worldwide. His work continues to push boundaries, embodying a powerful blend of innovation and emotional resonance that defines contemporary fashion cinema.