Lana Senaoui

Lana Senaoui’s artistic journey is as dynamic as the narratives she crafts. Initially charting a course through journalism and screenwriting, she honed her storytelling skills at prestigious publications, including The New York Times, The Wall Street Journal, and Egypt’s leading newspaper. This foundation laid the groundwork for her transition into the advertising realm, where her creativity flourished as she began directing commercials. Her breakthrough came when several of her inaugural campaigns went viral, propelling her into the spotlight. Today, Lana’s diverse portfolio showcases her work across multiple languages—English, Arabic, and French—and encompasses collaborations with industry giants such as Vodafone, P&G, Reckitt, Unilever, and Lufthansa, alongside numerous esteemed local and regional brands. Lana’s expertise spans a rich tapestry of genres, including visual storytelling, fashion, comedy, and dramatic dialogue. She possesses a unique gift for guiding actors to deliver extraordinary performances, all while maintaining a keen eye for visual impact and spectacle. Influenced by the works of Alex Webb, Philip-Lorca diCorcia, and Emmanuel Lubezki, her signature style can be described as “authentically stylized,” seamlessly merging meticulous shot planning with spontaneous camera movement to create compelling narratives from distinctive perspectives. With a background as both a creative director and journalist, Lana excels at interpreting concepts visually while infusing them with innovative creativity, driven by her passion for thorough research. As she continues to evolve in her craft, her work resonates with audiences, inviting them to experience stories that are not only seen but felt.