Kristofer Samuelsson

Kristofer Samuelsson is a visionary photographer and creative director whose journey began with the simple goal of using a camera to unlock stories and open new perspectives. His early career was rooted in travel and documentary photography, where he honed his skills capturing the essence of diverse cultures. This path led him to become the lead photographer for one of Sweden's prominent newspapers, where he portrayed a vibrant array of artists, musicians, and writers, each image resonating with authenticity and depth. Transitioning into the commercial realm, Kristofer maintained his unwavering belief that the individual in front of the lens is the true hero of the narrative. This philosophy has given rise to his signature style—recognizable for its blend of clean lines and genuine warmth, striking a balance between polished aesthetics and realism. His work reflects a colorful yet filmic quality, focusing on the moments where life unfolds, making it particularly appealing to brands that prioritize visual confidence and a human-centered approach. With over 15 years of experience, Kristofer has seamlessly evolved from photographer to director, finding his niche in directing commercials while simultaneously capturing the essence of each project. As his projects expanded, he recognized the need for a cohesive and reliable production team, leading to the establishment of Folkstudion—a Stockholm-based creative house dedicated to crafting compelling visual content. Kristofer’s Nordic heritage undoubtedly influences his artistic vision, imbuing his work with a restrained elegance that resonates with audiences. Equipped with both strategic insight and creative flair, he moves fluidly between image creation, direction, and creative leadership, always with an eye toward fostering sustainable narratives that elevate both brands and experiences.