Joseph Ford

Bio

Joseph is a visionary artist whose innovative imagery masterfully intertwines the realms of optical illusion, blending landscapes with objects and seamlessly merging people with places. His extraordinary attention to detail and technical prowess allow him to tackle complex concepts with finesse, consistently discovering creative solutions that captivate audiences. His adventurous spirit has led him to shoot in an array of spectacular locations—from studios to mountaintops, and even from helicopters, boats, and cranes. This diverse experience has made him a sought-after collaborator for clients around the globe, who turn to Joseph for beautifully crafted advertising campaigns, editorial work, and film projects. In a notable achievement, Hoxton Mini Press recently published “Invisible Jumpers,” a book showcasing Joseph’s whimsical knitted camouflage photographs. This unique series features intricately designed jumpers, created by artist knitter Nina Dodd, that seamlessly integrate into their surroundings, adorning humans, dogs, and even bananas. The project is a testament to Joseph's dedication, as he meticulously aligned his camera for the perfect shot, resulting in visuals that critics have described as “incredible” (The Independent) and “irresistible” (We-heart). Renowned musician Fatboy Slim aptly remarked, “I love this kind of attention to the absurd. Right up my street.” Joseph excels in both still and moving images, earning numerous accolades for his work on the international stage. Based in London, he thrives on the opportunity to work across borders, bringing his distinctive vision to projects far and wide.