Guy Shelmerdine

Bio

Over the course of his multi-decade directing career, Guy Shelmerdine has created an impressive and eclectic body of work including commercials, music videos, and short films. Guy joined SMUGGLER in 2002 after winning Best New Director at Cannes. He has helmed award-winning spots for clients such as MINI Cooper, IKEA, Virgin Mobile, Coca-Cola, Honda, Range Rover, Skittles, Volkswagen, Chevrolet, Weetabix, and Barclays Bank. Over the past few years Guy has also lent his talents as a director to the realm of virtual reality content creation. In 2014 Guy pioneered Catatonic, the first ever live-action virtual reality horror film.