Specialisms
Fashion
Bio
Guy Aroch, a distinguished photographer and moving image director, embarked on his artistic journey after graduating from the esteemed School of Visual Arts in New York in 1995. Known for his masterful manipulation of light, Guy infuses warmth and humanity into his subjects, resulting in work that resonates with originality and authenticity. With a wealth of experience collaborating with high-profile clients in the realms of luxury, fashion, and entertainment, Guy has a remarkable ability to capture the essence of emotion, effectively engaging and empowering the talent he portrays. His artistic vision is further enhanced through a dynamic partnership with his life partner and fellow photographer, Anna Palma. Together, they infuse their advertising campaigns with a unique dual perspective, seamlessly blending male and female viewpoints across print, digital, and social media platforms. Throughout his illustrious career, Guy has collaborated with an impressive roster of brands, including Coca-Cola, Hugo Boss, Chopard, Gucci, Puma, Estée Lauder, Martini, Topshop, Adidas, Arcade Fire, Diesel, Michael Kors, Tommy Hilfiger, Disney, Sony, and the Dorchester Collection Hotels. Residing in New York with Anna and their daughters, Guy continues to push the boundaries of visual storytelling, working on projects across the globe while consistently bringing his signature approach to every endeavor.