Erwan Frotin

Erwan Frotin, a dual citizen of Switzerland and France, has carved a distinctive niche in the world of contemporary photography. A graduate of Ecal in Lausanne, Switzerland, where he honed his craft with a focus on photography, Frotin's artistic journey took flight with his early commissioned works featured in Vogue France under the innovative direction of M/M Paris. Gaining international acclaim in the 2000s, Frotin is celebrated for his groundbreaking still life projects that have set new benchmarks within the genre. His photographs are characterized by a sculptural and otherworldly poetic sensibility, a testament to the rich tapestry of his influences, which span botany, theater, history, zoology, and color theory, all interwoven with a profound connection to nature and spirituality. Frotin's vibrant personality shines through his expansive pictorial vision, resulting in a unique ability to select compelling subjects, masterful compositions, and striking color palettes. His captivating visual language encompasses a diverse range of themes—flowers, portraits, still life, animals, and landscapes—extending from personal projects like "Flora Olbiensis" and "FLUX" to impactful editorial collaborations with prestigious publications such as Another Magazine, Arena Homme Plus, Numéro Homme, Numéro China, Paradis, System, and The New York Times. His advertising work boasts collaborations with renowned brands including Apple, Berluti, Cartier, Dior Jewelry, and Loewe. Frotin's artistry has garnered numerous awards and continues to be showcased in solo and group exhibitions across France, the United States, Switzerland, and Italy. His book series, "FLUX," epitomizes his enduring commitment to exploring the continuity of life through the lens of nature's diversity. Each volume offers a mesmerizing sequence of intricate and vibrant images, inviting viewers to discover unexpected connections between human and non-human wonders. "FLUX" serves as Frotin’s contemplative exploration of the mysteries of existence, the perpetual evolution of beings and places, and our collective interconnectedness within this living planet.