Eric Yip

Eric is a dynamic advertising and commercial photographer based in Sydney, specializing in lifestyle, sports, and portrait photography that captures the essence of people and movement. With a keen eye for authenticity, he crafts natural images by fostering a generous and supportive environment for his subjects. This approach not only results in expressive visuals but also imbues each photograph with a distinctive emotional resonance. Drawing on his extensive experience in diverse settings, Eric showcases athletes and active lifestyles, creating imagery that radiates warmth, freedom, and focus. Whether he's developing visuals for marketing campaigns, branding initiatives, or portrait sessions, his meticulous attention to detail and innate ability to connect with his subjects infuse each image with compelling emotion—whether shot on location or in the studio. Beyond his professional pursuits, Eric values camaraderie on set, often ending each shoot with a casual gathering of beer and chips, celebrating the hard work that goes into dismantling c-stands, scrims, and lights. He is passionate about traveling for work, provided he has the opportunity to create captivating images along the way. A dedicated father to his son Kai, and husband to yoga instructor Ellen, Eric is also one of three siblings, cherishing the balance between family life and his creative endeavors.