Dewey Nicks

Bio

Dewey Nicks, born in the vibrant city of St. Louis, Missouri, grew up under the influence of an advertising executive father. His formative years were enriched by family vacations to the alluring landscapes of Hollywood, where he first became captivated by the glamour and eccentricity that define the film industry. This early fascination with the arts ultimately led him to California, where he pursued his passion for photography at the esteemed Art Center College of Design in Pasadena. Since embarking on his professional journey in 1986, Nicks has established himself as a leading figure in the realms of fashion and commercial photography. His remarkable talent, paired with an infectious enthusiasm, has earned him features in iconic publications such as Vogue, W, and GQ, alongside crafting unforgettable advertising imagery for renowned brands like Tommy Hilfiger, Guess, and Polo. In 1995, Nicks expanded his artistic repertoire by stepping into the realm of commercial direction. His work on an Ameritrade advertisement in 1999 was a standout, earning him the U.S. Comedy Arts Festival Award for “The World’s Funniest Commercial,” while also securing a nomination for outstanding directorial achievement in television commercials from the Directors Guild. Nicks’ dual expertise as a top fashion photographer and accomplished commercial director has uniquely positioned him to execute both print and television projects for high-profile clients, including Hugo Boss, Quiksilver, and Unionbay. In 2000, he showcased his artistic vision in "Kustom," his first published collection of photographs that reflects the ideals and vibrant expressions that drew him to California in the first place. Never one to rest on his laurels, Nicks ventured into filmmaking, debuting his documentary short "Hell House" at Slamdance, followed by its New York premiere at the Museum of Modern Art. In 2002, he directed his first feature film, "Slackers," featuring a talented cast including Jason Schwartzman, James King, Devon Sawa, and Laura Prepon. With a versatile skill set and a keen artistic sensibility, Dewey Nicks continues to shape popular culture and influence contemporary aesthetics. Rooted in his Midwestern heritage, his body of work masterfully intertwines authentic visual narratives with a profound understanding of the zeitgeist of modern America, solidifying his place as a significant voice in the arts.