Anna Vidovic

Anna Vidovic (née Lavdaras) began her career in the magazine industry, writing for Harper’s BAZAAR and Cosmopolitan. Finding her medium in the blank page, each issue was a collaboration with an inspiring roster of editors, photographers, and art directors to write features and design images that could move readers. Building on this formal training, Anna continues to tell the stories of brands through editorial and commercial lenses. Her signature style is nuanced, with a deep reverence for natural light, texture, and organic beauty - creating harmony through contradiction. As well as styling still and moving images, Anna writes purposeful words for all digital and print platforms, speaking to each inimitable audience with an equally unique voice. She is also the founder and creative director of luxury home and lifestyle brand, PHILÉ.