Alain Costa

Alain Costa is a distinguished still life photographer and director based in the vibrant city of Paris. His journey into the world of photography ignited during a transformative trip to London, where he discovered his passion for capturing the essence of objects through the lens. With a deep-seated fascination for architecture and fine art literature, Alain gravitated toward still life photography, honing his craft by assisting several renowned Parisian photographers. This foundational experience equipped him with a unique perspective and technical prowess that would define his career. Alain's professional trajectory took off in the 2000s, as he began collaborating with stylists and artistic directors, creating visually arresting compositions that celebrate the interplay of light and texture. His innovative use of lighting techniques and keen eye for detail allow him to transform ordinary objects into extraordinary visual narratives. As his expertise in still life evolved, Alain ventured into the realm of moving images. His debut series of short still-life films for Christian Dior was met with acclaim, paving the way for a successful digital campaign for Cartier eyewear. This initial success catalyzed a series of high-profile film projects for luxury brands, including fragrances for Armani, Jil Sander, and Guerlain, cosmetics for Guerlain and SK-II, and exquisite jewelry for Van Cleef & Arpels and Mercury. Today, Alain Costa is celebrated in the industry for his exceptional technical skills and his ability to elevate the beauty of luxury objects, magnifying textures with an artistry that captivates audiences. His impressive portfolio features collaborations with esteemed names such as Rolex, Givenchy, and the prestigious Dior fragrances. Most recently, Alain directed the television commercial for Fusion d’Issey, the latest masculine fragrance from Issey Miyake, further solidifying his reputation as a leading figure in the realm of luxury visual storytelling.