Danial Aitouganov and Imruh Asha, Zomer Creative Directors,

Description

This photograph from the Zomer Spring 2025 ad campaign captures a model posed against a backdrop of striking, brightly coloured architectural structures at Yoro-Park in Gifu Prefecture, Japan. The subject wears a dark coat paired with an elaborate, multicoloured fringed skirt and silver footwear. Natural daylight casts sharp shadows along the large vertical pink, yellow, and dark grey concrete forms that make up the setting. The composition emphasizes bold geometry and high-contrast blocks of colour. The frame includes clean branding typography at the base displaying Zomer Paris.

Style

Editorial, Vertical, Graphic

Techniques

Natural light

Industries

Designer Fashion

Color

Context

Advertising Campaign