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BrandZimmermann
ProjectFall 2023 Ad Campaign
Vivienne Rohner wearing a voluminous printed floral mini dress with ruffled neckline detail by a window against striped wallpaper.

Zimmermann Fall 2023 Ad Campaign 2023

Associated creatives

Smile Agency 
Smile Agency Agency
Emil Vrisakis 
Emil Vrisakis Creative Director
Gabriele Hackworthy
Gabriele HackworthyArt Direction
Benny Horne
Benny HornePhotographer
Andy Swartz
Andy SwartzVideographer
Vivienne Rohner
Vivienne RohnerModel
Romy Frydman
Romy FrydmanStylist
Anna Zantiotis Productions
Anna Zantiotis ProductionsProduction
James Rowe
James RoweHair
Jodie Boland
Jodie BolandMakeup
Anita Bitton for The Establishment 
Anita Bitton for The Establishment Casting Director
Paris
ParisLocation
France
FranceLocation

Tags

vivienne rohnerfloral mini dressfloral dressprinted mini dressshort floral dressstructured mini dressruffled neckline dresslong sleeve mini dress

Description

Vivienne Rohner poses beside a sunlit window wearing an ornate floral-print mini dress from the Zimmermann Fall 2023 ad campaign. The dress features structured long sleeves, a flared bell-shaped skirt, and a large ruffled floral appliqué across the neckline and shoulder. Shot in a warm, historic Parisian room, the backdrop includes vertical striped wallpaper, an antique framed painting, and a vintage wooden chair. Soft natural light streams in from the side, emphasizing the painterly texture and warm tones of the garment.

Style

Editorial, Horizontal, Warm, Nostalgic

Techniques

Natural light

Industries

Designer Fashion

Color

Beige (60%)
Terracotta (20%)

Background

Set-dressed

Context

Advertising Campaign