BrandKraft Heinz
ProjectUnfakeable
Zeno Group, PR,
Associated creatives
Tags
Description
This image shows the process and secrets behind food styling for photography. The scene shifts from a perfectly styled, roasted chicken on a baking sheet to close-ups that reveal unconventional techniques. The artificial enhancement includes nail polish used to add shine to a strawberry, denture cream acting as a sandwich spread, and various studio tools and lights. The burger, presented on a plate in a photo studio, is the final product of a stylist's effort to make food look perfect, even if it means using non-edible materials. A photo studio setting is visible.