BrandZegna
ProjectFall 2026 Ad Campaign

Zegna Fall 2026 Ad Campaign 2026
Associated creatives
Tags
Description
Actor Mads Mikkelsen is photographed from behind as he walks down an architectural colonnade for the Zegna Fall 2026 advertising campaign under the artistic direction of Alessandro Sartori. He wears a tailored grey herringbone overcoat featuring dark vertical pinstripes, a structured black collar accent, and a center back vent. To the left, a classical stone balustrade overlooks a distant industrial skyline with a brick chimney under diffused natural daylight. The composition emphasizes structured lines, neutral tones, and fine wool fabric textures.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Menswear
Color
Medium Grey (80%)
Off-Black (20%)
Context
Advertising Campaign