BrandKate Spade New York
ProjectDowntown
Zast & Co., Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
Three stylish women dance across a New York City crosswalk with the iconic Empire State Building visible in the background. The women are wearing brightly colored ensembles with a mix of patterns and textures, including plaid, animal print, and solid colors. The street scene includes yellow taxis, delivery trucks, and pedestrians, all framed by the city's architecture. Buildings rise on either side of the street, creating a dynamic urban environment. The shot is taken at eye-level and captures the energy of the city. The natural light of the day adds vibrancy to the scene, highlighting the diverse colors and textures of the streetscape and outfits.