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BrandZara
ProjectZARA ZW A/W 2026 Campaign
Model Jiahui Zhang walking forward in a flowing graphic blue and red patterned maxi dress holding a black clutch against a neutral wall.

Zara ZARA ZW A/W 2026 Campaign 2026

Associated creatives

Jack Day
Jack DayPhotographer
Lotta Volkova
Lotta VolkovaFashion Editor/Stylist
Alina Miller
Alina MillerModel
Frauke Nijs
Frauke NijsModel
Jiahui Zhang
Jiahui ZhangModel
Yuliana Perez
Yuliana PerezModel

Tags

jiahui zhanggraphic maxi dresspatterned maxi dressmaxi dresslong dressblue abstract dressabstract print dress

Description

Model Jiahui Zhang is captured in motion wearing an abstract graphic maxi dress in vibrant royal blue, red, cream, and black tones for the Zara ZW A/W 2026 campaign. She holds a black portfolio clutch in one hand as she walks briskly across a warm beige floor. Photographed by Jack Day with styling by Lotta Volkova, the image features direct flash lighting that casts a crisp silhouette shadow against the minimalist interior wall behind her.

Style

Editorial, Vertical, Graphic

Techniques

Flash

Industries

High Street Fashion

Color

Cobalt (30%)
Jet Black (30%)
Scarlet (20%)

Context

Advertising Campaign