BrandZara

Zara Summer in the city / Chapter 02. Venice 2026
Associated creatives
Tags
Description
Model Tony Özkan walks outdoors along a pale sunlit stone building facade in Venice for Zara's Summer in the City campaign. He wears an unbuttoned light blue button-down shirt over a white tank top, paired with relaxed-fit olive green cargo trousers, a black leather belt, and dark sunglasses. Draped over his arm is a folded striped garment, complemented by a beaded necklace. Photographed by Clément Pascal with art direction by Christopher Winter and hair styling by Werner Amort, the shot utilizes warm, natural sunlight to illuminate the textured architectural backdrop and stonework pavement.
Style
Vertical, Warm, Commercial
Techniques
Natural light
Industries
High Street Fashion
Color
Sky Blue (40%)
Pure White (20%)
Olive (40%)
Background
Street
Context
Advertising Campaign
