Brand

Lukas Tralmer,
Associated creatives
Tags
Description
This fashion campaign image for the Zara SRPLS collection, photographed by Craig McDean with creative direction by Karl Templer, features a male model wearing a cream utility shirt and oversized sunglasses while carrying a large beige canvas tote bag. The composition utilizes soft, clean studio lighting with a neutral, minimal architectural backdrop. The subject wears silver jewellery including a wide cuff bracelet and ring, complementing the utilitarian aesthetic of the styling by Karl Templer. Set design by Gainsbury and Whiting creates a refined, modern environment that highlights the textures of the apparel and accessories.




