Zara Spring 2024 Men's Ad Campaign 2024

Description

This black-and-white editorial image from Zara's Spring 2024 Men's Ad Campaign features model Toon Lobach captured in a dynamic, expressive pose. Photographed by Annemarieke van Drimmelen with art direction by Will Sumrall and Maurice Dusault, and styling by Karl Templer, the scene employs dramatic natural lighting that casts sharp shadows across a textured stone floor. The subject wears dark, flowing trousers paired with a patterned textured top and dark coat, creating a striking silhouette against an architectural interior background with draped translucent fabrics. Baron & Baron served as the agency for the project.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Menswear

Color

Background

Hotel Lobby

Context

Advertising Campaign