Zara Spring 2024 Men's Ad Campaign 2024

Description

This monochrome fashion campaign image for Zara features model Toon Lobach captured mid-leap indoors by photographer Annemarieke van Drimmelen. Styled by Karl Templer with art direction by Will Sumrall and Maurice Dusault, the dynamic composition showcases the subject wearing a dark coat, layered shirt, and trousers while suspended in motion. The dramatic lighting casts deep shadows across the stone floor and architectural elements, enhancing the theatrical movement. The visual direction by Baron and Baron emphasizes high-contrast textures and fluid garments against a moody interior background.

Style

Editorial, Vertical, Action, Monochrome

Industries

Menswear

Color

Background

Street

Context

Advertising Campaign