Zara Spring 2024 Men's Ad Campaign 2024

Description

This monochrome fashion campaign image for the Zara Spring 2024 Men's Ad Campaign features model Toon Lobach captured mid-leap in an expressive pose inside a historic interior space. Photographed by Annemarieke van Drimmelen with art direction by Will Sumrall and styling by Karl Templer, the scene employs natural backlight filtering through a large gridded window, casting dramatic highlights on the flying fabric of an outer garment. The subject wears high-waisted trousers, a dark tank top, and laced shoes, creating strong graphical silhouettes against the weathered plaster walls and rustic architectural details.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Menswear

Color

Background

Civic Building

Context

Advertising Campaign