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  • ·Zara Spring 2024 Mens Campaign Editorial by Annemarieke van Drimmelen
BrandZara
ProjectSpring 2024 Men's Ad Campaign
Male model lounging on a weathered vintage couch in a dark room wearing a dark jacket and trousers for Zara Spring 2024 campaign.

Zara Spring 2024 Men's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Will Sumrall
Will SumrallArt Director
Maurice Dusault
Maurice DusaultSenior Art Director
Annemarieke van Drimmelen
Annemarieke van DrimmelenPhotographer
Fabien Baron
Fabien BaronFilm Director
Toon Lobach
Toon LobachModel
Karl Templer
Karl TemplerStylist

Tags

male model reclining on sofamale modelman recliningman on sofazara spring 2024 campaigndark jackettrousers

Description

Captured by photographer Annemarieke van Drimmelen for Zara's Spring 2024 men's campaign, this editorial image features male model Toon Lobach reclining on a distressed vintage sofa. The scene is set in an atmospheric, dimly lit interior with a muted color palette and soft directional shadows, accentuating the textures of the clothing and upholstery. Art direction by Will Sumrall and styling by Karl Templer complete the polished yet raw aesthetic. The composition highlights relaxed tailoring and mood-driven storytelling.

Style

Editorial, Horizontal, Moody, Desaturated

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Beige (30%)

Background

Set-dressed

Context

Advertising Campaign