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  • ·Zara Spring 2024 Mens Campaign Editorial Portrait
BrandZara
ProjectSpring 2024 Men's Ad Campaign
Male model wearing a printed patterned shirt and dark trousers leaning against a distressed plaster wall by a window

Zara Spring 2024 Men's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Will Sumrall
Will SumrallArt Director
Maurice Dusault
Maurice DusaultSenior Art Director
Annemarieke van Drimmelen
Annemarieke van DrimmelenPhotographer
Fabien Baron
Fabien BaronFilm Director
Toon Lobach
Toon LobachModel
Karl Templer
Karl TemplerStylist

Tags

man leaning against wallman leaningman by windowmale model posingprinted button down shirtprinted shirtbutton down shirtdark trouserspleated trouserswhite man posingwhite manyoung man posing

Description

This vertical editorial campaign image for the Zara Spring 2024 men's collection features model Toon Lobach leaning against a weathered, distressed plaster wall in a rustic room. Captured by photographer Annemarieke van Drimmelen with art direction by Will Sumrall and styling by Karl Templer, the composition plays with natural light filtering through an adjacent multi-pane window. The subject wears a lightweight patterned button-down shirt over a lighter underlayer, paired with dark pleated trousers held by a dark belt. Sheet music rests on the windowsill near his arm. The muted, earthy color grading and grainy finish lend a cinematic, introspective quality to the scene.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Natural light

Industries

Designer Fashion

Color

Cream (50%)
Espresso (50%)

Background

House

Context

Advertising Campaign