BrandZara

Zara Spring 2024 Men's Ad Campaign 2024
Associated creatives
Tags
Description
This editorial campaign image for the Zara Spring 2024 men's collection features model Toon Lobach captured by photographer Annemarieke van Drimmelen. The monochromatic composition shows a male model mid-leap, wearing a dark flowing coat, a dark tank top, and trousers. The background features distressed, textured walls and a large gridded window casting backlighting into the space. The styling and art direction were overseen by Karl Templer and Baron & Baron.
Style
Editorial, Horizontal, Action, Monochrome
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Medium Grey (40%)
Background
Gallery
Context
Advertising Campaign


