Zara Spring 2024 Men's Ad Campaign 2024

Description

This monochrome portrait for the Zara Spring 2024 Men's Ad Campaign features model Toon Lobach seated against a dark background. Photographed by Annemarieke van Drimmelen with styling by Karl Templer and art direction by Will Sumrall, the subject wears a dark pinstripe blazer with contrast stitching and frayed cuffs over an unbuttoned shirt. The lighting creates soft tonal gradations across his face and attire, capturing a moody and editorial register.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film

Industries

Menswear

Color

Context

Advertising Campaign