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  • ·Zara Spring 2024 Mens Ad Campaign Editorial Portrait
BrandZara
ProjectSpring 2024 Men's Ad Campaign
Male model in cream knit top and dark wide trousers leaning against a distressed stone wall in interior light.

Zara Spring 2024 Men's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Will Sumrall
Will SumrallArt Director
Maurice Dusault
Maurice DusaultSenior Art Director
Annemarieke van Drimmelen
Annemarieke van DrimmelenPhotographer
Fabien Baron
Fabien BaronFilm Director
Toon Lobach
Toon LobachModel
Karl Templer
Karl TemplerStylist

Tags

male model leaning against wallmale modelmodel leaning against wallcream knit topknit topdark wide trouserswide trouserstrousers

Description

This portrait from Zara's Spring 2024 men's ad campaign features model Toon Lobach posed dynamically against a weathered stone wall inside a dimly lit interior. Photographed by Annemarieke van Drimmelen with art direction by Will Sumrall and styling by Karl Templer, the composition employs moody low-key lighting and atmospheric tones. The model wears a textured cream-colored long-sleeve top paired with wide, dark trousers accented by lighter wash patches and a tied waist. Natural window light cuts across the background, casting distinct shadows and highlighting the tactile, aged surfaces of the setting.

Style

Editorial, Vertical, Moody, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (40%)
Jet Black (60%)

Background

Residential Building

Context

Advertising Campaign