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  • ·Zara Spring 2024 Mens Ad Campaign Dancer Portrait
BrandZara
ProjectSpring 2024 Men's Ad Campaign
Male model performing a dynamic handstand in an architectural interior for Zara Spring 2024 men's campaign.

Zara Spring 2024 Men's Ad Campaign 2024

Associated creatives

Karl Templer
Karl TemplerZara Studio Creative Director
Baron & Baron
Baron & BaronAgency
Will Sumrall
Will SumrallArt Director
Maurice Dusault
Maurice DusaultSenior Art Director
Annemarieke van Drimmelen
Annemarieke van DrimmelenPhotographer
Fabien Baron
Fabien BaronFilm Director
Toon Lobach
Toon LobachModel
Karl Templer
Karl TemplerStylist

Tags

male model performing handstandmale modelhandstandman in cream shirtcream shirt

Description

Captured by photographer Annemarieke van Drimmelen for Zara's Spring 2024 Men's Ad Campaign, this striking vertical image features model Toon Lobach performing a dynamic handstand within a solemn architectural alcove. The subject wears a cream button-down shirt and dark trousers, with a tie hanging loosely in mid-air due to the inversion. The low-key lighting accentuates the dramatic physical form against the textured stone background, reflecting art direction by Will Sumrall and Maurice Dusault.

Style

Editorial, Vertical, Warm, Matte

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Cream (50%)
Jet Black (50%)

Background

Residential Building

Context

Advertising Campaign