Brand
ProjectZara Origins new collection

Zara Zara Origins new collection 2026
Associated creatives
Tags
Description
This black-and-white fashion image is part of the Zara Origins new collection, photographed by Ned Rogers with styling by Karl Templer. The portrait features model Luke Pearson posing outdoors against an urban rooftop backdrop with distant buildings. He wears a plain t-shirt, light-coloured trousers with a black belt, and a second sweater draped casually over his shoulders. The high-contrast monochromatic lighting highlights clean textures and creates a classic documentary aesthetic. The composition captures the subject from the waist up with a natural, direct gaze.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
High Street Fashion
Color
Pure White (60%)
Jet Black (40%)
Background
Rooftop
Context
Advertising Campaign
