Juan Medina, Art Director,

Description

This black-and-white fashion campaign image for Zara's Evening Edition SS2026 project features a male model standing centrally against a seamless grey backdrop. He wears a structured double-breasted blazer over an unbuttoned white collared shirt and relaxed flared denim jeans, with his hands casually tucked into his pockets. The studio lighting creates soft tonal gradations and highlights the textures of the tailored wool jacket and denim fabric. The project was captured by photographer Álvaro Pereña Jimenez with creative direction by Juan Medina.